|SIA Stewardesses - "Singapore Girl" (credit: Wikipedia)|
An early TV advertisement of Singapore Airlines (SIA) shot to promote its tag line Singapore Girl - 'A Great Way To Fly'. Singapore Girl was coined in 1972 when Pierre Balmain, a French haute couture designer, was hired by Singapore Airlines to construct and update the Malay "Sarong Kebaya" as part of the cabin crew's uniform. Since then, the uniform has gained worldwide recognition as part of SIA's recognizable signature branding. Stewardesses dressed in the distinctive "Sarong Kebaya" SIA uniform remains a prominent element of SIA's marketing. Scenes shot at Colleyer Quay, Boat Quay, Paya Lebar Airport, Orchard Road.